Valentine’s Day is a day set aside to show our appreciation for the ones we love and if you’re a business owner some of the people you probably appreciate the most are your customers – especially ones who have stuck with you from the beginning.
Valentine’s Day provides you with the perfect opportunity to show your customers the kind of love they show you every day. You can do this in a number of ways.
1) Send them a coupon. – Whether you’re sending it through an email marketing system like AWeber, ConstantContact or MailChimp or going the more traditional route by going through the post office coupons are a great way to keep customers coming in and potentially gaining new customers.
2) Write them a letter. – Now of course, if you have a client base of 500 people, you probably won’t have enough time between now and February 14 to write out an appreciation note and mail it but you can definitely take the time to write up something and email it to your entire subscription list. Tell them how much it means to you that they’ve chosen to continue your business relationship. Talk about how the business started and how now, with their help, it’s bigger than you ever envisioned. Show them they matter.
3) Post pictures of them. – I promise this isn’t as creepy as it sounds. If your business is a restaurant or something of the like with customers who frequent your business, it’s pretty easy to snap a picture of them and post it to your social media channels as an ode to their continued greatness. Talk about how Susie always comes in and orders the same thing every Tuesday. Write about how Jim, always comes in with a friend and brings continued business.
It does not take a ton of time to convey the significant impact a customer has on your business from day to day. Making the strong effort to show your customers some love this Valentine’s Day may just ensure that they’re here to stay.
